Privacy Policy

Effective Date: May 21, 2025

This Policy explains how we collect and process your personal data. "We" are the primary data controller of this website, with our registered address at 4F/11 Building, 99 Brainerd Road, Allston, Boston, MA, 02134, USA.

Please read this Policy together with other privacy notices we provide in specific scenarios to fully understand how your data is used. This Policy is supplementary and does not replace other notices.

We may update this Policy by posting revised terms on this page. Revised content shall take effect automatically 30 days after posting; major changes will be notified via email, including the reasons and details of the changes.

We respect privacy rights and attach importance to information protection. Anyone under 18 years of age must obtain consent from a parent/guardian before registering, subscribing, or placing an order.

I. Personal Data Collected and Collection Methods

We only collect data necessary for providing services. When you browse or shop on the website, we will collect:

Order-related data: Name, billing/shipping address, payment details, mobile/landline number, and email address (used for order confirmation and communication regarding issues);
Subscription/registration-related data: Email address for free trials/discounted subscriptions; name, email address, password, country of residence, and IP address for account registration;
Customer service interaction data: Additional data may be collected when addressing inquiries; customer service calls will be recorded (for training and fraud prevention);
Browsing data: Pages visited and interaction records; registered users will have additional browsing data of exclusive website sections collected;
Marketing-related data: Data collected from customers or with your consent for marketing purposes;
Third-party data: Recipient’s name, address, etc., provided when you purchase gifts, used solely for fulfilling the order.

II. About Cookies

Cookies are small files sent to your device that record your identity and visit information to optimize website display. Most major websites use Cookies. We collect information about your use of our online services via Cookies.

III. Use of Personal Data

Your data will be used in accordance with applicable privacy laws and the purposes stated in this Policy, data forms, etc., mainly including:

Basic purposes: Providing goods/services, personalized shopping experience, as well as accounting, credit checks, identity verification, payment card verification, debt collection, security assurance, system maintenance, and customer service;
Marketing and analysis: Organizing marketing information, conducting advertising campaigns, tracking service usage to improve services, and providing anonymous statistical data to third parties (without personal identifiers);
Other purposes: Publishing your feedback/reviews (with your consent, displaying your name/username); storing device and operator information when providing mobile services; information from interactions on social platforms being subject to both third-party policies and this Policy; combining Cookie data for analysis during research.

Stored payment card details will only be shared with our payment partners for order processing and will not be disclosed to other third parties.

IV. Recipients of Shared Personal Data

Companies within the Group: Used for financial analysis, customer targeting, marketing promotions, etc.—you consent to such use;
Third-party partners: Entities entrusted with data processing, advertising delivery, credit checks, as well as research institutions and regulatory/enforcement authorities (when there is a legal basis);
Anonymous information: Organized commercial information such as website traffic and sales, shared with third parties (without personal identifiers).

V. Location of Data Processing

Your data may be transferred outside the European Economic Area (EEA). We will take security measures to protect the data, and your provision of data constitutes consent to such transfers. Governments of some countries (e.g., the USA) may access data for law enforcement and other purposes.

VI. Marketing Subscription and Unsubscription

You may receive marketing information via phone, email, SMS, etc., and have the right to request the cessation of using your data for marketing. All marketing messages will indicate the unsubscription method, allowing you to unsubscribe at any time.

VII. Personal Data Security Assurance

We have formulated technical and security policies, comply with security procedures required by law, and use Secure Socket Layer (SSL) encryption technology when you place orders or access your account to protect information security.

VIII. Links to Third-Party Websites

The website contains links to third parties such as PayPal and Stripe, which have independent privacy and Cookie policies. We do not endorse these parties or assume responsibility for them—you use these websites at your own risk.

IX. Complaints and Policy Updates

We recommend that you review this Policy each time you provide information or use the website (we may update it from time to time).